ShopLower.com Privacy Policy

At ShopLower.com ("ShopLower") we want you to know exactly how and when we collect and use information that can specifically identify you, such as your name, mailing address, phone number, and email address ("personal information").
We do not require that you provide, nor do we collect, any personal information if you are just browsing the Site. We may offer on the Site non-transactional and transaction based services ("Service(s)") in which, subject to applicable terms and availability, you may participate (e.g., submitting product reviews or becoming a Member to buy or sell items through the Service). In order to provide you with the Services you request, ShopLower may require that you first provide certain personal information, which we determine is reasonably necessary in order for us to fulfill your request. If you indicate an interest in participating in a Service, we will identify what specific personal information you must provide prior to collecting such information. Any personal information which we collect from you will only be used for the purposes identified in this Privacy Statement, the ShopLower Terms of Use and your applicable Member Agreement with ShopLower, and as may otherwise be indicated at the time the information is collected.
ShopLower will not disclose your personal information to any third party unless: 1) it is necessary in order to provide you with a particular Service you have requested; 2) it is required of ShopLower in order to comply with a legal process in any applicable jurisdiction (e.g., court order, subpoena, search warrant, law enforcement request); 3) ShopLower determines, in its sole discretion, that disclosure is necessary to protect the rights, property, and safety of ShopLower, its subsidiaries, affiliates, co-brand partners or other parties under contract with ShopLower, our users, or others; or 4) you have provided such data through a partner's private-level shopping web site hosted by ShopLower, in which case ShopLower may provide your personal data to that partner (ShopLower is not responsible for its partners' privacy policies or their use, storage and processing of data collected on their web sites). In addition, ShopLower may transmit information to a merchant, such as an invoice number, which may permit the merchant to deduce the identity of a user/reviewer in the event that a merchant disputes a user review on the grounds that a transaction never took place between the user and the merchant and/or an order was never made by the user in each case for the applicable product(s)/service(s).
In certain instances, ShopLower may request that you provide secondary information (e.g., demographic information), which we may use, for example, to learn more about our customers and to develop and improve our services. Any requests for secondary information will be marked "optional" (or its equivalent). We may compile your personal information with that collected from other customers to create aggregate data. Aggregate data is information about groups of customers and, once compiled, will in no way identify you as an individual. We may disclose aggregate data to our business affiliates, advertisers, and other parties.
Our web servers collect from Site visitor’s statistical information regarding what pages are visited, the date and time of the visits, how long it took a user to download a page, and the TCP/IP address of the user. These automated server functions do not collect this information in a manner intended to identify your individual use of the Site, nor do we use this information for any such purpose. This information is collected to assist us in maintaining a high quality site, as well as providing necessary traffic information to our advertisers. We currently contract with several online partners to help manage and optimize our Internet business and communications. We use the services of a marketing company to help us measure the effectiveness of our advertising and how visitors use our site. To do this, we use Web beacons and cookies provided by our marketing company on this site. The type of information we collect includes the product codes and prices for merchandise that visitors purchase, and the pages visited. By supplementing our records, this information helps us learn things like what pages are most attractive to our visitors, which of our products most interest our customers, and what kinds of offers our customers like to see.
The Site contains cookie technology, which collects non-personal information about you which is used to customize the Site for your future use.
The Site contains links to web sites of third parties. ShopLower is not responsible for the actions of these third parties, including their privacy practices and any content posted on their web sites. We encourage you to review their privacy policies to learn more about what, why and how they collect and use personal information. ShopLower adheres to industry recognized standards to secure any personal information in our possession, and to secure it from unauthorized access and tampering. However, as is true with all online actions, it is possible that third parties may unlawfully intercept transmissions of personal information, or other users of the Site may misuse or abuse your personal information that they may collect from the Site.
ShopLower uses third-party advertising companies to serve our ads on the Site. These third-party advertising companies employ cookie and 1x1 pixel .gifs or web beacons to measure and improve the effectiveness of ads for their clients. To do so, these companies may use anonymous information about your visits to our website and other websites, but will not collect any information which can personally identify you or can be linked to you. This information can include: date/time of banner ad shown, the banner ad that was shown, their cookie, and the IP address. This information can also be used for online preference marketing purposes.

Privacy Statement for Users Transacting
If you participate in a transaction through the Service, you should be aware that ShopLower will disclose certain of your personal information to the other transacting party as follows:
If you are the seller or a buyer using the Services, we may provide to the other party to the transaction your: complete name, e-mail and telephone number.
In the event that a seller and a buyer in a transaction agree to use a money order or cashiers check for transaction payment, the seller is obligated to receive payment at the address that matches the address for a valid credit card on file with
AS A SELLER USING THE SERVICE YOUR CREDIT CARD INFORMATION WILL NEVER BE INTENTIONALLY DISCLOSED TO ANY OTHER MEMBER. ShopLower WILL NOT PASS THE BUYER'S CREDIT CARD INFORMATION TO THE SELLER IF THE BUYER CHOOSES TO PAY WITH A FORM OF PAYMENT OTHER THAN CREDIT CARD. WHEN USING THE SERVICE, ShopLower MAY DISCLOSE YOUR CREDIT CARD INFORMATION TO THE SELLER, OR TO THE AGENTS THAT PROCESS THE SELLER'S CREDIT CARD PAYMENTS, ONLY IF YOU SELECT TO PAY VIA CREDIT CARD FOR YOUR PURCHASES. ShopLower MAY ALSO DISCLOSE A MEMBER'S CREDIT CARD INFORMATION TO THOSE COMPANIES THAT ShopLower USES TO AUTHORIZE AND PROCESS CREDIT CARD PAYMENTS.
This Privacy Statement is effective as of January 2, 2008 (and last modified March 1st, 2008). ShopLower reserves the right to modify or revise this Privacy Statement at any time at its sole discretion as set forth at the beginning of the Terms of Use.

Copyrights and Trademarks
Content, graphics, format, design, the user interface and other copyrighted material on the Site (collectively, "materials") are protected by copyright law and other intellectual property laws, and are owned by ShopLower and/or its licensors (as the case may be). The materials from the Site are only available for informational and non-commercial offline use, provided that: the materials are not modified in any way; all copyright and other proprietary notices and markings are retained and reproduced in their entirety on any copy made from any material on the Site; and ShopLower has, in its sole discretion, given its prior written approval to such use of the Site's materials. Any requests to re-use the Site's materials should be sent to: info@shoplower.com